On Brand With Jimmy Fallon (2025 TV Series) - Season 1 - Episode 1

On Brand With Jimmy Fallon (2025) Season 1 brings creativity and competition to center stage as ten contestants showcase their marketing genius. Guided by Jimmy Fallon and Bozoma Saint John, participants design original campaigns for major brands including Dunkin, Southwest Airlines, and KitchenAid. Each episode pushes them to create viral concepts, catchy jingles, and bold advertisements under tight deadlines. With humor, innovation, and high energy, the season celebrates imagination and collaboration in the world of branding. One contestant will ultimately earn the title of Innovator of the Year and a $100,000 grand prize.